At Mather Economics, we take our clients' revenue strategy to the next level every day. To further expand our team in Europe, we are looking for a driven and enthusiastic Marketing Expert.
As a marketing expert, you will be responsible for:- Implementing the marketing strategy: Implement effective marketing strategies to achieve business objectives. Conduct market research and competitive analysis to identify target audiences, market trends, and opportunities.
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- Campaign Planning and Execution: Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, and events. Collaborate with the internal teams to ensure seamless campaign execution and brand consistency.
- Content Creation: Create compelling and engaging marketing content (mostly thought leadership), including website copy, blog posts, social media content, email campaigns, video scripts, and press releases. Ensure content aligns with the brand voice, resonates with the target audience, and supports the sales funnel.
- Digital Marketing: Oversee digital marketing initiatives, including search engine optimization (SEO), email marketing, social media marketing, and content marketing. Monitor campaign performance, optimize strategies, and drive lead generation and conversion.
- Brand Management: Develop and maintain a strong brand identity and brand messaging across all marketing channels. Ensure consistent brand representation in all marketing materials, communications, and customer touchpoints.
- Performance Tracking and Reporting: Establish key performance indicators (KPIs) and track marketing campaign performance. Analyze data, generate reports, and provide insights to optimize marketing efforts and demonstrate return on investment (ROI).
- Collaboration: Collaborate with internal teams, such as sales, product development, and creative, to align marketing strategies with overall business goals. Provide guidance and support to ensure consistent messaging and effective communication across departments.
You are very welcome because you:
- understand the impact of (content) marketing to reach business goals
- love to translate our customers' needs into effective (content) marketing campaigns across different channels
- have outstanding communication skills in spoken and written English with attention to detail and accuracy (other European languages are a plus)
- are result-oriented, proactive and have strong project management and organizational skills
- want to grow in a hands-on start-up environment
You have:
- a master or bachelor's degree in marketing, communication, business, linguistics or equal by experience
- a first (content marketing) experience in a B2B environment. Experience within the media or subscription industry is a plus.
You can count on
- a job full of challenges and opportunities
- a flexible work organization based in Antwerp (Belgium) with remote working options
- an inspiring and modern working environment,
- an attractive salary package with benefits
- and nice (international) colleagues who make your job even more fun
Interested?
Does this position seem like the perfect fit for you? Don’t hesitate and apply by sending an e-mail to liesbeth.nizet@mathereconomics.com including your motivation and your resume.
Do you have questions about the position? Get in touch with us by sending an e-mail with your question(s) to liesbeth.nizet@mathereconomics.com or call Liesbeth +32 474 47 11 73.
Do you not fully match the profile, but are you really motivated to take the next step in your career? Come and talk to us!
About Mather Economics
Mather Economics is a global leader in subscription analytics and yield management. The Atlanta-based company was founded in 2002 and has developed analytical tools to help businesses better understand their customers’ behavior. Mather has approximately 600 clients worldwide including a large footprint in Europe. In 2020 Mather entered into a strategic partnership with the international media group Mediahuis which today is the majority shareholder of Mather.
